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The Cube Collection of Loodyana is inspired by tafta art pieces that was done in a modern way in AlUla, a place where ancient and classy unites. Tafta fabric in this collection is inspired by the enormous mountains located in the area. Shapes in this collection are highly focused on the art pieces from AlUla Art. The combination between modern and historical reflects deeply in this very special, historical and rich place and makes the brand reimagine the kaftan piece in a twist of tradition and contemporary.

Sustainability also took part in this collection as recycled materials are used for the embroideries on the pieces.