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Established in Jeddah in 2001, Loodyana is the epitome of modern femininity.  Known and instantly recognized for their luxurious kaftans and ready to wear evening dresses, elegantly decorated with intricate embroidery – the modern silhouettes effortlessly combine the traditional with the contemporary. The insistence on quality is a clear point of distinction.

The designers behind the brand are the Al Hakbani sisters. Born and raised in KSA, the sisters come from a long line of tradesmen who were renowned for their quality of service and products. So much so, that the family name is derived from the word Al Hak, which stands for “Truth is revealed”. These values guide the family to this day.

The two sisters love for fashion and craft began in their mother’s couture atelier. Growing up surrounded by sumptuous materials, a thirst for creativity was born. Further studies of tailoring at the prestigious Institut Villa Pierrefeu in Switzerland and art in the Fashion Design at the Future Institute in Saudi Arabia followed.

It was only a natural progression that eventually they would launch their own fashion label.

In the early days, the brand focused on the design of abayas and kaftans. But their love for travel and childhood memories spent in nature soon became a regular source of creative inspiration. 

Today, the Loodyana label is synonymous with a versatile, yet powerful femininity. The luxury kaftans and sumptuous ready to wear collections are worn by a diverse international clientele.

 “Through our brand Loodyana we strive to meet the needs of women from different nationalities and ages, and be part of their special life memories and occasions.”

The techniques the designer sister duo utilise serve to create clothes that effortless. Luxury kaftans and ready to wear dresses that combine traditional elements with contemporary style. Instantly wearable and desirable.

Each and every dress glows in soft, delicate pastel tones. The clean, smooth design lines give the collections a distinct royal feel.

“All our dresses since the beginning have been handcrafted in our own atelier, with materials sourced from Europe. All our dresses are produced in line with the requirements of our Arab clients. This has played a key role in our success”

The sisters’ career in fashion is enriched further by their strong dedication to their family and unwavering commitment to philanthropic efforts.

Loodyana’s collections are held in some of the most prestigious luxury retail boutiques in the GCC, and available internationally online. Read about the Quality Promise we are commited to.